BRANDING & LOGOS
Business Branding & Marketing Services
Whatever the size of your business – whether you work for yourself or you employ 250 people – vehicle branding could be a great option for you in terms of advertising and getting your brand known.
Vehicle livery is an excellent way to develop and spread your brand identity from other current channels such as your website, online advertising, signs, leaflets, and so on. The more potential customers see your branding, the more trusting they will be of you, and the more likely they will be to convert in to a paying customer.
The joy of vehicle wrapping is that it is perfect for businesses who are wanting to brand their fleet of vans, buses, trucks, cars, motorbikes, etc. It is cheaper than a paint job, it is temporary, it can be removed or changed whenever you need it to be, it can be changed panel by panel, and it protects the original paintwork underneath from chips and scratches. There are so many benefits for businesses of any size.
Not only is vehicle branding great for the above reasons, but it essentially transforms your vehicle or fleet of vehicles into mobile billboards, which are a lot more noticeable than static ones. If you’ve had your vehicle branded by us, you’ll almost be wanting to get stuck in traffic to show it off! Your vehicles will be noticed all day, every day – on the road, or parked up. Vehicle branding is the ultimate choice in value for money marketing.
Media & Marketing Service
We have been providing dedicated personal branding support to local and national businesses for over 20 years. We can create a vibrant market presence for you, help you with getting online, provide you with marketing strategy, and help you through all the early stages. Alternatively you might be a well established company looking for a ‘re-brand’ In either case we’re well placed to help.
A Branding Synopsis
What is a Brand?
The perceived emotional corporate image as a whole
Branding is certainly not a light topic. Whole publications and hundreds of books have been written on the topic, however, to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand, only the audience can do this.
A designer forms the foundation of the brand – (That’s us)
Many people believe a brand only consists of a few elements. Some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.
It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.
What is Corporate Identity?
The visual aspects that form part of the overall brand.
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.
In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.
Key Points
The identity or ‘image’ of a company is made up of many visual devices:
- A Logo (The symbol of the entire identity & brand)
- Stationery (Letterhead + business card + envelopes, etc.)
- Marketing Collateral (Flyers, brochures, books, websites, etc.)
- Products & Packaging (Products sold and the packaging in which they come in)
- Apparel Design (Tangible clothing items that are worn by employees)
- Signage (Interior & exterior design)
- Messages & Actions (Messages conveyed via indirect or direct modes of communication)
- Other Communication (Audio, smell, touch, etc.)
- Anything visual that represents the business.
All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.
What is a Logo?
A logo identifies a business in its simplest form via the use of a mark or icon.
To understand what a logo is, we must first understand what it is for.
A logo is for… identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John, rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.
The logo identifies a business or product in its simplest form.